How I Work

My Scheduling Process

All projects are scheduled in advance. You can find my availability and project rates by clicking here.

I charge a 25% deposit to get on my development schedule (usually a 3-6 week wait) then an additional 25% upon project start, then remaining balance on project completion. Please note project completion is not the same as project launch. Project completion is when theme development has finished and the website is ready to be moved to a staging server or live server for content population.

My Development Process

A successful website project depends on having the right systems, tools, and workflow in place from the start. My process is designed to keep everything organized, efficient, and transparent from kickoff to launch.

Hosting & Infrastructure

I typically recommend high-performance managed WordPress hosting such as WP Engine or Kinsta. These platforms provide strong security, fast load times, and reliable scalability.

Project Management

All projects are managed through a dedicated project management system to keep communication clear and organized. This includes task tracking, file sharing, timelines, and approvals — all in one place.

I don’t rely on scattered emails or documents. A structured system ensures nothing gets missed and keeps the project moving efficiently.

Development Workflow

All development starts in a local environment to ensure stability and performance. As the project progresses, a private staging site is provided so you can review the site before it goes live.

Theme & Build Approach

I build websites using a modern, performance-focused stack:

• GeneratePress + GenerateBlocks for flexible, lightweight layouts or

• Custom FSE theme + custom Gutenberg blocks

This approach avoids the bloat and performance issues often found in heavy page builders, while still giving you an easy-to-manage backend.

Plugins & Functionality

Every site includes a carefully selected set of tools based on the project requirements. Common functionality includes:

• Custom fields and structured content: Advanced Custom Fields

• Forms and lead capture: Gravity Forms

• SEO and analytics integration: Rank Math

• Performance and caching tools: PerfMatters, WP Rocket

Only essential, well-supported plugins are used to keep your site fast and maintainable.

Testing & Quality Assurance

Every site is tested across modern browsers and devices to ensure a consistent experience:

• Chrome, Safari, Firefox, and Edge

• Desktop, tablet, and mobile screen sizes

Focus is placed on responsiveness, usability, and performance across all devices.

Staging, Launch & Migration

Before launch, the site is fully reviewed on a staging environment. Once approved, it’s deployed to your live hosting with all necessary configurations in place.

This includes:

• Final testing

• Domain and DNS setup (if needed)

• Performance and caching adjustments

Revisions & Scope

Minor revisions are included within the original scope of the project. If additional features or changes are requested beyond that scope, they can be quoted and scheduled accordingly.

Security, Backups & Maintenance

Every website is launched with essential protections in place:

• Firewall and security hardening: WordFence plugin

• Backups: Full daily server backup + AWS backup

• Ongoing update recommendations

Ongoing maintenance and support plans are available to keep your site secure and up to date.